Strategic Media Buying

mediaYou can lose more money on poorly planned media buys than at any craps table in Vegas. For many businesses, media expenditures are the biggest part of the marketing budget. So don’t gamble when you don’t have to!

At DOT, we know that media buying is not “one size fits all”. We craft specific media plans for each client, based on an in-depth review of goals and strategies.

Our expertise spans across all media, so whether including traditional TV, Radio, and Print, or by utilizing social media, behavioral, or contextual targeting, we are pros at designing multi-platform strategies to suit your needs.

With over 40 years of experience, we are also shrewd negotiators. We track schedules, practice active re-negotiation, and make sure your ads run as ordered. By utilizing advanced media resources and software, we can measure and monitor your success, to ensure you get the biggest bang for your buck.