Brand Development

brand_illustrationYour brand starts with an innovative and remarkable product or service built on a standard of quality that solves your customer’s problems. A brand can lend status, enhance an experience or make the price feel right. Most companies make the mistake of trying to brand the organization. But great branding goes the opposite way. Your branding must connect with your customers on a personal level. You must let them know that you know who they are, what makes them tick and how to best deliver your product or service to them.

Our brand strategy development process was built on 70+ years of combined experience working with start-ups, entrepreneurs, small businesses, large corporations and marketing teams just like yours.

We build strong branding campaigns through our proprietary brand development process—that aligns the customer and employee experience with brand perception to create authentic human connections. We then empower those connections through cost-effective inbound marketing methods to achieve your business and sales goals.

Why is branding so important?
A brand is the collection of feelings, thoughts, emotions and experiences (negative or positive) one person has about your product, service or company. A developed brand makes it easier for the customer to buy and makes it easier for the sales force to sell. It is this premise that makes brand strategy development an important central aspect of generating leads, acquiring new customers and growing business. You cannot compete effectively without brand development because if you don’t know what your brand stands for, how will your customers?

Allow DOT to develop your company’s image. This concept may sound fairly basic, but we promise that there is much more to it, at least in theory. Let us explain…
Today, companies must stand for something in order to effectively influence choice. These days, potential customers have ever increasing expectations for quality. Companies are bound by reputation and performance. So it goes without saying that branding is an essential component to the process of meeting the demands that people have for excellence.

DOT knows that developing and establishing your company’s position is a major function and element of marketing because it is synonymous with your image. In other words your brand is who you are and what sets you apart from other competitors. Every business owner sets out with great ambition and the desire to achieve their goals and see their company prosper. Proper branding will result in higher sales of not only your product or service but your mission and philosophy.

While the art of branding is not arduous in and of itself, there is indeed a method to establishing a brand’s development that can better be handled by a firm like ours.

DOT delivers careful branding creation and management to ensure that your company is properly oriented toward its brand mission, to effectively steer your product or service toward the direction of its target market, and to establish the ultimate goal: brand recognition.